Latest News

  • 31 December 1969 | Tweet

Q&A

What do you think is more effective for acquiring new customers?

Facebook
Twitter
Email

Our strategy insights

Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

Myer missed the post-Christmas online retail rush, and it was BIG. On 1 January, The Australian Retailers Association put an update out on expected post-Christmas sales from Boxing Day to 14 January to be $15.1 billion. … Read More
Glenn | Tags: online retail

CEOs and business owners often ask me what’s the best way for them to measure my contribution to their business. The business of business has never been more complex, yet we are actually in an era where marketing is on… Read More
Glenn | Tags: Marketing ROI

McKinsey has just published some research I wrote about last year on the ineffectiveness of social media for customer acquisition. While marketers have increasingly jumped on the social media bandwagon, the stats show … Read More
Glenn | Tags: Facebook, Social media

Australia is unique for the oligopolistic power of just two supermarkets. Coles and Woolworths have 80% market share of an industry valued at A$80+ billion. In the UK, the two major chains Tesco and Sainsbury have 48% a… Read More
Glenn | Tags: FMCG Private Label

Articles









More Articles

Tags

financial marketing,SME,brand guidelines,4Ps of marketing,Steggles ad,biorene,Superannuation,innovation,marketing campaign,management,Big ad,conversion rate,differentiation,FMCG,brand awareness,online marketing,Big Data,Business Intelligence,Design Thinking,Price, Australian shutters,Family Business Australia,marketing,mobile marketing,smartphones,customer alignment,Office space,AIDS,2014,CEO,ROI,brand strategy,Harvey Norman,brand marketing,manufacturing,online ads,Australian made,natural search,sales,mass marketing,Private Label,cloud,entrepreneur,trusted adviser,social media rules,Open Shutters,financial services,brand value,product launch,marketing model,Marketing Manager,Brand audit,challenger brands,Barclays,e-commerce,Facebook,social media,Ethics,Brand differentiation,customer loyalty,brand equity,family business,Data intelligence,mid sized business,Trends,,digitisation,NEO,social media marketing,classic ads,positioning,advertising effectiveness,billboards,eCommunication,Fournaise Marketing Group,Christmas ads,Advertising,B2B,search engine optimisation,change management,SEO,UNO,newspaper advertising,ROI marketing,digital services,Greenwashing,online publishing,tagline,CRM,Super Choice,Digital,Futurist,online research,Media sales, Adwords, Adexchange placement,online retail,Web2.0,signage,Point of Purchase,trust,4Ps,fund managers,Gerry Harvey,emagazine,SMM,Dick Smith,Christmas,fashion forward,marketing budgets,test and learn,Twitter,Marketing ROI,Creative thinking,retail advertising,Darlinghurst,online advertising,Australian demographics,video screens,Consumer advocate,challenger brand,customer satisfaction,advertising standards,thought leadership,Facebook, Social media,creative marketing,differentiaton,Content,new business,biodegradable plastic,Google Adwords,Haigh's,Woolloomooloo,banner ads,Blue Ocean Strategy,reputation risk,case study,supermarkets,differentiatiion,effectiveness,creativity,online advertsing,Truth in advertising,