Our strategy insights
Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO.
10 January 2014
What Australians look for when shopping online
Myer missed the post-Christmas online retail rush, and it was BIG. On 1 January, The Australian Retailers Association put an update out on expected post-Christmas sales from Boxing Day to 14 January to be $15.1 billion.
… Read More
09 January 2014
How can you measure a marketer's contribution to the business?
CEOs and business owners often ask me what’s the best way for them to measure my contribution to their business. The business of business has never been more complex, yet we are actually in an era where marketing is on… Read More
08 January 2014
Email outperforms social media for new business, by far
McKinsey has just published some research I wrote about last year on the ineffectiveness of social media for customer acquisition. While marketers have increasingly jumped on the social media bandwagon, the stats show … Read More
18 December 2013
How Private Label hollows out brands
Australia is unique for the oligopolistic power of just two supermarkets. Coles and Woolworths have 80% market share of an industry valued at A$80+ billion.
In the UK, the two major chains Tesco and Sainsbury have 48% a… Read More
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