Our strategy insights
Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO.
27 March 2015
$2M+ of lies to win power
I believe in truth in advertising. So does the commercial TV regulator that demands evidence for any claim you want to make before they give your ad clearance to air. Unfortunately for the voters of NSW, political part… Read More
23 February 2015
The optimum lengths of social media
People now have short attention spans. So to connect you have to cut through. Keep it honest. Keep it simple. And keep it true to your brand. As for length, keep it short.
Twitter
71 - 100 characters
Posts with 40 cha… Read More
23 February 2015
The average customer has an attention span of

How does a brand catch a customer's interest when their attention span is now less than that of a goldfish? I spent a few seconds Googling to discover the average person's attention span has shrunk since 1998, by 11 mi… Read More
03 November 2014
Think big, or detail will kill your business

"Look, I said I'd bring you the report on micromanagement,just give me a minute!"
Stop sweating the small stuff, especially now there's so much of it. New technologies allow us to gather data on just about everything.… Read More
Tags
banner ads,digital services,test and learn,online ads,Ethics,customer loyalty,trust,advertising standards,brand marketing,challenger brands,Truth in advertising,online advertsing,marketing,ROI marketing,Christmas ads,video screens,Fournaise Marketing Group,Barclays,billboards,Super Choice,Facebook, Social media,Australian demographics,advertising effectiveness,Data intelligence,product launch,marketing model,online research,Trends,Business Intelligence,differentiaton,mid sized business,Price,financial marketing,Open Shutters,Google Adwords,Marketing Manager,search engine optimisation,conversion rate,NEO,Marketing ROI,customer satisfaction,creativity,Family Business Australia,Harvey Norman,fashion forward,brand strategy,Twitter,brand equity,Superannuation,UNO,newspaper advertising,SMM,online publishing,SEO,FMCG,4Ps of marketing,entrepreneur,innovation,Christmas,Haigh's,B2B,biodegradable plastic,trusted adviser,marketing budgets,Brand audit,emagazine,social media,Media sales, Adwords, Adexchange placement,Design Thinking,Woolloomooloo,online marketing,Steggles ad,differentiation,Brand differentiation,signage,creative marketing,Dick Smith,ROI,Advertising,supermarkets,Darlinghurst,Point of Purchase,Creative thinking,effectiveness,CRM,digitisation,case study,eCommunication,2014,Private Label,biorene,new business,positioning,fund managers,brand value,,family business,Big ad,Futurist,customer alignment,financial services,change management,Blue Ocean Strategy,online advertising,Gerry Harvey,social media marketing,Greenwashing,retail advertising,Australian made,Facebook,natural search,sales,Big Data,reputation risk,challenger brand,SME,AIDS,manufacturing,classic ads,tagline,mass marketing,Consumer advocate,Web2.0,cloud,online retail,Content,thought leadership,Office space,brand awareness,4Ps,CEO,brand guidelines, Australian shutters,differentiatiion,management,mobile marketing,e-commerce,social media rules,Digital,marketing campaign,smartphones,


Scan the QR code for our contact details.
Download the Neoreader app.
© COPYRIGHT 2013 UNO marcomms Privacy