Latest News

  • 31 December 1969 | Tweet

Q&A

What do you think is more effective for acquiring new customers?

Facebook
Twitter
Email

Our strategy insights

Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

The world's most valued brands include some surprises. Coke is no longer it, in fact in the last year the brand value of Coca Cola has actually shrunk by 1%. Might not sound like much, but we are talking US$50million. … Read More
Glenn | Tags: brand value

Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO helped IBM make the transition to a service … Read More

"Brands are intangible assets and account for, on average, 75% of the value of a company." – Blake Deutsch Investors don't value what businesses make. The sharemarkets around the world have placed the most value not … Read More

17 January 2014

Who tweets about brands?

Technology companies get the most tweets If Twitter users are image shapers, setting the trends in awareness in our society, it follows that marketers want to see their brands tweeted. Research by Nielsen has for the fi… Read More
Glenn | Tags: Twitter

Articles









More Articles

Tags

Marketing Manager,marketing campaign,social media,mobile marketing,AIDS,Private Label,Point of Purchase,reputation risk,digitisation,search engine optimisation,Big Data,social media marketing,fund managers,family business,Facebook, Social media,Blue Ocean Strategy,challenger brands,brand value,tagline,Big ad,online advertsing,positioning,creativity,challenger brand,NEO,2014,Family Business Australia,SME,FMCG,B2B,Data intelligence,Futurist, Australian shutters,online publishing,customer satisfaction,financial marketing,Dick Smith,4Ps,case study,digital services,product launch,e-commerce,smartphones,manufacturing,online research,financial services,trusted adviser,,Design Thinking,brand strategy,Fournaise Marketing Group,Australian demographics,SEO,Twitter,billboards,Ethics,natural search,effectiveness,cloud,advertising effectiveness,online marketing,Advertising,banner ads,Media sales, Adwords, Adexchange placement,eCommunication,Truth in advertising,conversion rate,mass marketing,Christmas,online retail,biorene,Office space,trust,Greenwashing,retail advertising,ROI marketing,marketing,creative marketing,thought leadership,4Ps of marketing,Consumer advocate,Content,differentiatiion,marketing model,online advertising,Brand audit,Marketing ROI,management,mid sized business,Haigh's,brand guidelines,customer loyalty,brand marketing,Price,new business,biodegradable plastic,Business Intelligence,Christmas ads,Harvey Norman,customer alignment,differentiation,test and learn,marketing budgets,sales,Woolloomooloo,Darlinghurst,change management,brand awareness,Australian made,Trends,signage,entrepreneur,CEO,Google Adwords,UNO,video screens,Digital,Facebook,innovation,fashion forward,Barclays,Gerry Harvey,Open Shutters,Steggles ad,emagazine,brand equity,differentiaton,supermarkets,Web2.0,social media rules,Super Choice,newspaper advertising,SMM,online ads,advertising standards,Creative thinking,classic ads,ROI,Superannuation,Brand differentiation,CRM,