Latest News

  • 31 December 1969 | Tweet

Q&A

What do you think is more effective for acquiring new customers?

Facebook
Twitter
Email

Our strategy insights

Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

The world's most valued brands include some surprises. Coke is no longer it, in fact in the last year the brand value of Coca Cola has actually shrunk by 1%. Might not sound like much, but we are talking US$50million. … Read More
Glenn | Tags: brand value

Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO helped IBM make the transition to a service … Read More

"Brands are intangible assets and account for, on average, 75% of the value of a company." – Blake Deutsch Investors don't value what businesses make. The sharemarkets around the world have placed the most value not … Read More

17 January 2014

Who tweets about brands?

Technology companies get the most tweets If Twitter users are image shapers, setting the trends in awareness in our society, it follows that marketers want to see their brands tweeted. Research by Nielsen has for the fi… Read More
Glenn | Tags: Twitter

Articles









More Articles

Tags

Brand differentiation,advertising effectiveness,Greenwashing,NEO,Design Thinking,eCommunication,management,digital services,customer satisfaction,Private Label,customer alignment,Australian demographics, Australian shutters,Office space,SEO,financial marketing,Darlinghurst,thought leadership,smartphones,fashion forward,CEO,billboards,brand awareness,newspaper advertising,innovation,classic ads,AIDS,Haigh's,test and learn,new business,CRM,FMCG,SME,mobile marketing,4Ps,manufacturing,emagazine,Trends,case study,reputation risk,Marketing ROI,online advertsing,Australian made,Business Intelligence,Marketing Manager,change management,creative marketing,Futurist,Super Choice,marketing,natural search,brand guidelines,trusted adviser,ROI,Brand audit,mass marketing,Advertising,advertising standards,search engine optimisation,social media,cloud,online ads,Facebook, Social media,mid sized business,trust,biodegradable plastic,marketing model,financial services,Price,B2B,Gerry Harvey,banner ads,challenger brands,Media sales, Adwords, Adexchange placement,Fournaise Marketing Group,Steggles ad,UNO,social media marketing,Open Shutters,fund managers,online research,4Ps of marketing,biorene,product launch,Creative thinking,challenger brand,brand equity,marketing budgets,Superannuation,effectiveness,differentiatiion,online publishing,Data intelligence,brand marketing,Big ad,family business,Content,Blue Ocean Strategy,online marketing,Point of Purchase,Consumer advocate,supermarkets,Dick Smith,video screens,Twitter,tagline,retail advertising,2014,e-commerce,creativity,Digital,Barclays,digitisation,Truth in advertising,Christmas,Big Data,brand value,Harvey Norman,Woolloomooloo,Facebook,marketing campaign,online retail,conversion rate,Family Business Australia,Web2.0,customer loyalty,ROI marketing,brand strategy,SMM,positioning,differentiation,Ethics,entrepreneur,social media rules,Google Adwords,Christmas ads,signage,sales,differentiaton,online advertising,,