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Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO.
Founded in Adelaide by Alfred E Haigh in 1915, Australia’s oldest family-owned chocolate maker/retailer has a history of embracing change.
In the 1950s grandson John learned from Swiss masters Lindt and Sprungli and i… Read More
18 July 2012
Following the biggest fine in UK finance history, it’s timely to look again at Barclays’ Big Ad
Barclays agreed to pay a record $442 million fine for rigging the London interbank offered rate last month. The scandal has cost the jobs of Barclays CEO Robert Diamond (below), Chairman Marcus Agius, and Chief Operating… Read More
23 May 2012
If you're a marketer, Read This Or Die...
A friend sent me a YouTube link via Facebook – a comedy sketch by Bill Hicks, where the comedian asks anyone in the audience that’s in advertising or marketing to “kill yourself".
I was reminded of my profession’s te… Read More
29 March 2012
Where the smart budgets are being spent...Social Media
Have you noticed over the last decade that just about anything that isn’t nailed down has been digitised. Today we can access nearly everything from anywhere on anything – from getting the news on a tablet, trading share… Read More
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