BUTTERFLY SILVER
The Business Problem
A retail jewellery chain with a strong value proposition, had a relatively ordinary image that cheapened the product offer. UNO was commissioned to review all merchandising to broaden appeal in a highly competitive, depressed retail environment.
UNO's Creative Solution
Cheap doesn’t need to be nasty. Aspirational style at accessible prices are reflected in a more stylish and engaging photographic approach. Butterfly Silver’s ability to transform a woman with the beauty of silver is brought to life.
The Outcome
Despite a global recession, Butterfly Silver has seen sales growth across all stores. It is continuing to open more stores to capitalise on growing demand.
