AxisODL
The Business Problem
Australian investors are spoilt for choice. There are over 9,500 funds in Australia, hundreds of share brokers and an ever growing number of online trading alternatives. UNO were commissioned to design a brand identity for a one stop shop for CFDs, equities and warrants that would stand out from the crowd.
UNO's Creative Solution
UNO created a brand that cuts through the clutter. A distinctive colour scheme is the key to the corporate design. This flows through to a series of contrasting images which bring to life the benefits of trading with AxisODL. The strong theme was rigorously maintained through brochures, ads, exhibition stands and digital.
The Outcome
AxisODL has been growing steadily since launch and now provides 3 world leading trading platforms to an ever-expanding client base.
