Our strategy insights
Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO.
26 February 2014
The top 20 valued brands in 2014
The world's most valued brands include some surprises. Coke is no longer it, in fact in the last year the brand value of Coca Cola has actually shrunk by 1%. Might not sound like much, but we are talking US$50million. … Read More
20 January 2014
The business benefits of a strong brand
Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO helped IBM make the transition to a service … Read More
20 January 2014
Who owns the world's best known brands?
"Brands are intangible assets and account for, on average, 75% of the value of a company."
– Blake Deutsch
Investors don't value what businesses make. The sharemarkets around the world have placed the most value not … Read More
17 January 2014
Who tweets about brands?
Technology companies get the most tweets
If Twitter users are image shapers, setting the trends in awareness in our society, it follows that marketers want to see their brands tweeted. Research by Nielsen has for the fi… Read More
Tags
4Ps,mobile marketing,Big ad,fund managers,Harvey Norman,advertising standards,Dick Smith,customer satisfaction,Barclays,SEO,video screens,4Ps of marketing,online advertsing,Superannuation,differentiatiion,reputation risk,Gerry Harvey,marketing model,Content,Australian demographics,digitisation,Ethics,natural search,Big Data,cloud,change management,challenger brand,B2B,case study,billboards,Steggles ad,Fournaise Marketing Group,AIDS,brand value,Consumer advocate,customer loyalty,financial marketing,NEO,Office space,classic ads,e-commerce,conversion rate,eCommunication,Brand audit,social media rules,Super Choice,Haigh's,ROI,SME,differentiation,positioning,online research,sales,creativity,Facebook, Social media,Christmas,CRM,retail advertising,marketing,innovation,newspaper advertising,brand guidelines,advertising effectiveness,supermarkets,Digital,Truth in advertising,signage,SMM,biodegradable plastic,FMCG,trust,product launch,brand strategy,Brand differentiation,Google Adwords,Greenwashing,customer alignment,financial services,Point of Purchase,Christmas ads,2014,Australian made,smartphones,Business Intelligence,online ads,test and learn,Design Thinking,brand marketing,social media,brand awareness,management,family business,fashion forward,mid sized business,Open Shutters,biorene,UNO,,Trends,Data intelligence,online marketing,effectiveness,thought leadership, Australian shutters,trusted adviser,emagazine,challenger brands,Price,Family Business Australia,Woolloomooloo,Creative thinking,differentiaton,Darlinghurst,Advertising,Twitter,Marketing ROI,brand equity,Futurist,Private Label,Web2.0,marketing campaign,ROI marketing,Marketing Manager,creative marketing,CEO,Blue Ocean Strategy,manufacturing,new business,search engine optimisation,digital services,mass marketing,online publishing,online retail,marketing budgets,banner ads,Facebook,social media marketing,online advertising,Media sales, Adwords, Adexchange placement,tagline,entrepreneur,
Scan the QR code for our contact details.
Download the Neoreader app.
© COPYRIGHT 2013 UNO marcomms Privacy